Customer questions are one of my favorite ways to learn about new products. I love being asked if we carry something that I’ve never heard of. Our customers are smart and well-informed, so if they’re asking, it’s a product we should look into.
A little while ago, I started being asked about a product that was so special, people would only refer to it by its first name. I kept getting asked about Sophie.
So I did some research, and liked what I saw. Sophie the giraffe...