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Marketing Profs Daily Fix (0) 
1 year ago

Tis the season. (Be it Christmas, Hanukkah, or Kwanzaa. Or any combination thereof!)

The gifts have started to arrive: Popcorn tins, fruit baskets, chocolates and more. And at my agency, we’re getting ready to deliver our holiday cheer to clients and special business partners as well.By about December 20th, as I gaze at the layout table overflowing with tokens of affection, I find myself wondering who gave what. Which begs the question – does that mean it wasn’t a very smart...

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