Last week the Promotional Marketing Association (PMA) held its annual Integrated Marketing Conference in Chicago at the Downtown Marriott. My background is in promotional marketing so I???ve been a member of PMA for quite some time and was invited back this year to write about it. We were treated to a presentation by Ann Hand who is the former SVP Global Brand Marketing and Innovation for BP. Ann shared with us a really great story of how this brand made an emotional connection with its...