We've already written about a number of efforts to crowdfund and crowdmanage music bands, and now in Scotland a crowdmanaged music festival is in the works that was prefunded by a local brand.
Last week Tennent's Lager launched Tennent's Mutual, a new music venture that will ultimately result in a live music festival this fall in which fans select artists, debate locations for gigs and call the shots on ticket prices. To kick off the effort, Tennent's created a start-up fund...