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Springwise New business ideas (1) 
7 months ago

With the rise of virtual worlds, the burgeoning fashion market for avatars brought real-world brands and designs into the virtual realm. Now, the trend appears to be going the other way as companies begin to let consumers get their avatar fashions made into real-world clothes.

Avatar clothes have become big business in the virtual world, and a new partnership between Swedish avatar dress-up site Stardoll and German t-shirt commerce site Spreadshirt could allow users to take...

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